RICARDO CASCO

Global Sales &

Integrated Marketing Strategies

Entrepreneurial mindset, drawn by innovation and value creation

Powering Travel Podcast (Ep.6)

A wild ride! How the car rental industry has shifted gears during the pandemic.

( ) here

AgentRewards Mobile Application

A mobile-based agent rewards program, available on Android and IOs, developed for selected global travel partners. A customized and branded mobile experience, allows our 3rd party distribution network, to seamlessly book ABG products and earn CASH rewards while doing so. The application allows each user to track his/her rewards real time, including pending payments for better control of their performance.

B2B web-based travel platform

A multi-language e-commerce platform for our global travel community. This one-stop solution, inclusive of reservations and prepayment capabilities, host a comprehensive suite of product and resources such as our Agent Loyalty Program, Marketing Request system, Help Desk and Performance Dashboard.

Latin America E-commerce platforms

Official Latin America AVIS and BUDGET e-commerce sites. The AVIS LATAM and BUDGET LATAM websites, features unique functionalities, tailored to support our international audience; such as multi-currency options, bundled ancillary products and prepaid functionality.

Brightline - Virgin Train partnership

A mobility partnership with Brightline, the nation’s only privately owned, operated and maintained passenger rail service in the United States. As part of the collaboration, Avis will be integrated into the Brightline mobile app and on Brightline’s online booking channel for convenient, one-stop shopping. Alternatively, travelers can reserve vehicles on the Avis or Zipcar mobile apps or online.

Affiliate Program

A plug-and-play white label solution for our affiliate network, allows the expansion of ABG products and benefits to a diverse portfolio of travel partners and verticals, such as credit card, banks and associations,

Portfolio of customers includes:

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Sagrada Familia Multimedia Program

Featuring over 300 hours of interactive content, translated in 10+ languages, inclusive of special vision and audio impaired programs, and operated by 30+ permanent staff members; La Sagrada Familia, the most visited tourist attraction in Barcelona, catering to over 3,000,000 visitors a year, became one of the company's largest and most profitable project.

Portfolio of customers included

LATAM Vacations

Launched the company's $8MM tour operator business, currently known as Lan Travel, and orchestrated over +$20MM worth of co-op marketing programs with key travel partners in the hotel, cruise and ground transportation industry, as well as regional tourism boards and destination partners.